1 | What value does UX provide, and how is it different from other design disciplines?
It is important to get into the nitty-gritty when asked this question. Employers want to know that you can truly distinguish UX among other disciplines (such as graphic design, packaging design, or interior design, among others). Talk about the benefits that UX brings and what makes it unique to any design process. Think of a product (or service) that has improved its user experience over time and use this as an example to show that UX is a crucial element of product evolution. Client-consumer interactions are important, so be prepared to discuss specific personas and scenarios.
Question: What would you do if you disagreed with a revision request for a web design?
Situation: “Three years ago, I was working on a website, and the client had various revisions in mind, many of which I felt would take away from the site’s navigability and slow down the website.”
Task: “I’m always open to revisions, and I know clients might change their minds on certain design aspects after the project is underway. With that said, I explained in a polite manner my concerns regarding the revisions while showing them the respect they deserved as my employer. Though, they remained adamant on certain ideas that, in my opinion, were not beneficial for their website.”
Action: “These situations have happened to me on occasion and are part of freelance web design. At the end of the day, you have to balance doing what you genuinely think is best for the website and showing the client respect. I carefully explained my concerns on a second occasion while undertaking some of the revisions they requested, and ultimately, they came round to agreeing with me on some things. However, I still wasn’t a fan of all the changes that I had to make. You have to be delicate about these things as a web designer, particularly given that it’s their website and their call when all is said and done.”
Result: “The website turned out well overall, but some issues related to its navigability remained. Nonetheless, they were aspects the client was sure they wanted. The KPIs still showed good results, and many of their targets were met, but I do believe the site could have performed better if the client had agreed to more of my recommendations. Ultimately, I looked at it as a learning experience for finding the right balance when working with clients.”