These Advertising Account Executive questions are apt to test the skills and knowledge of a suitable candidate. You can modify these interview questions according to your company’s advertising plans and needs. Similar designations include Advertising Sales Executive, Advertising Manager, Major Account Executive, Advertising Account Manager and Advertising Executive.
The Advertising Account Manager plays an important role in an organization, and while interviewing a candidate you should look for things that can’t be learnt through training. The ideal Account Executive is innovative, clever and enjoys his challenging role. Ask about situations where he went an extra mile to satisfy a customer or deliver the unexpected. Pay attention to how he describes his own campaigns. These things will help you find a candidate with the right skills and attitude for your team.
These Advertising Account Executive questions are apt to test the skills and knowledge of a suitable candidate. You can modify these interview questions according to your company’s advertising plans and needs. Similar designations include Advertising Sales Executive, Advertising Manager, Major Account Executive, Advertising Account Manager and Advertising Executive.
The responsibilities of an Advertising Account Manager differ from agency to agency. In some companies, this is a basic job role. While in other firms, they emphasize on recruiting an experienced candidate with huge marketing and advertising knowledge. The below-mentioned advertising and marketing questions are for the later. These questions will help you find the depth of a candidate’s practical experience. Past client interaction experience is a must. Most importantly, the field of advertising is constantly developing, so you might need to test the knowledge of marketing automation or CRM, make sure to add some relevant questions.
See how a chronological interview approach helps you find top account executives.
Time to read: 2 minutes
When hiring top account executives, there is an essential tool I always leverage: the chronological interview. When done right, this approach acts like a truth serum.
The key focus is the candidateâs resume and his or her specific background. Itâs critical to walk through their relevant work experience chronologically as itâs the best way to surface and understand themes across their various opportunities.
To draw these out effectively, here are the specific executive interview questions I like to ask all sales executive candidates about each relevant step in their career. My advice for you is to be consistent, use some finesse, and give it a try.
“If I were an account executive or business development professional for iHeartMedia I would first research who your target customer was, and then generate a list of businesses who have the same target customer. For instance, if your target customer is 16-25-year-old women, I would figure out which local businesses were geared to this demographic, also. Then, I would do some good old-fashioned door knocking to generate some sales!”
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Most media companies and radio stations like iHeartMedia hire account executives who are in charge of new business development, advertising client acquisition, and prospecting. Discuss with the interviewer what you would do to drum up new advertising business for their radio station. There is no real right or wrong answer here, as the interviewer simply wants to see that you have a mind for sales and where iHeartMedia can grab onto new opportunities.
“I believe in all things digital these days, so I would go to Google Trends and find out which topics were trending in my area, and to iHeartMedia target audience. From there, I would create a list of businesses related to these trends. I would approach them with this data, encouraging them to advertise on our station since we shared a target market.”