Digital Marketing is one of the most vital components used today to grow organizations and brands online. To ensure that you are prepared for a..Read More digital marketing job interview, here is a carefully curated list of top Digital Marketing interview questions compiled for both novices and candidates with work experience.
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Top 65 Digital Marketing Interview Questions
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Digital Marketing is one of the top careers in today’s world of IT. The industry is set to hit about US$100 billion in the next couple of years. This amount of growth could only be possible because of the immense benefits of Digital Marketing. Be it, students or professionals, if you are looking to pursue a career in Digital Marketing, the following interview questions for freshers will help you gain an in-depth understanding of how to approach the questions and answer them effectively.
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Digital Marketing Interview Questions and Answers will be majorly classified into three categories as shown below:
What are the top 5 ways to increase traffic to any website?
Since Digital Marketing aims to cater individually, ‘top 5’ is subjective, but here are some of the tried and well-oiled methodologies that have proven to work:
| Method | Description |
| SEO Interlinking | SEO is crucial to increase the traffic to your website. Interlinking is nothing but linking from one page of your website to another page of your website usually with keywords. This SEO interlinking helps you to serve your users using links to navigate through your site and find more information with it. |
| Eye-Catching Landing Page | Landing pages are an important component of any marketing campaign. Your primary website can only play a minor role in your overall marketing campaign. A savvy inbound marketer recognizes that after putting in the effort to attract visitors to a website, the next step is to turn the views into leads for the business. This is where “landing pages” come in handy. |
| Paid Advertising | A company can reach out to a very vast and diverse audience by running paid promotional campaigns. Paid advertisements are helpful to engage with users when a user clicks an Ad on your website. So, whoever has demonstrated interest in your product or service can connect with your website through these advertisements. |
| Social Media | Social media is a phenomenal digital marketing channel for increasing the company’s exposure and brand recognition. A good social media presence will help you create consumer confidence and loyalty, as most customers browse the internet and social media pages before making final purchasing decisions. So, creating business profiles on different social media platforms can also help you increase your website traffic. |
| Email Marketing | One of the most popular Digital Marketing strategies is email marketing. Emails have always been the best communication channel. With proper email marketing or advertising, a company can grab the attention of the customers and gain their faith. |