Analyzing Interview Questions

Collect Feedback for Qualitative Research

There are dozens of ways to gather qualitative data. Recording and accurately transcribing interviews is among the best methods to avoid inaccuracies and data loss. A recording is a highly successful method for customer interviews and focus groups. It allows respondents the freedom to be open in how they respond.

Researchers should consider this approach over simply taking notes firsthand.

Recording and transcribing interviews is the best way to collect feedback. Make sure you have a reliable way to record, whether the interview takes place in person, over the phone, or as part of a video call. Depending on the interview method, you may record a video or an audio-only format.

Each interview method will have its own tools, but calls made from our cell phones are easily recorded with the Rev call recorder app, which is free and easy to use.

Online video interviews should be recorded in a file format that can be transcribed seamlessly. Most web clients, such as Zoom, have the file formats most used by transcription tools today.

How do you transcribe a qualitative interview?

Accurate transcription begins early in the interview process, even before you start interviewing.

References & Where to Learn More

Learn more about in the course: User Research – Methods and Best Practices

Virginia Braun & Victoria Clarke, Using thematic analysis in psychology, in Qualitative Research in Psychology, Volume 3(2), 2006

Ann Blandford, Dominic Furniss and Stephann Makri, Qualitative HCI Research: Going Behind the Scenes, Morgan & Claypool Publishers, 2016

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Transcribe All the Interviews and Focus Group Recordings

The next critical step is transcription. Done manually, this is a long and tedious process that can add hours, days or even months to your report writing process. There are dozens of pitfalls when performing transcriptions manually as well, as it can be hard to pick up words spoken in a heavy dialect or quiet tone. You also want to avoid having to transcribe all the “umms” and “ems” that occur when a source is speaking naturally.

Rev provides a variety of transcription services that take the tedium and guesswork out of the research process. You can choose to edit out all of the “umms,” while ensuring that heavy accents or muffled voices are picked up by the recording service. (It’s recommended that you use the human transcription option if you have anything less than a perfect audio recording. At 99% accuracy, it’s also more suitable for highly technical reports – where correct details are a must to maintain the integrity of the report.)

You can order transcriptions from Rev with both audio and video recordings. Once you’ve received your professional transcripts from Rev, you can begin your qualitative analysis.

Inductive Methods of Analyzing Interview Transcripts

  • A thematic content analysis begins with weeding out biases and establishing your overarching impressions of the data. Rather than approaching your data with a predetermined framework, identify common themes as you search the materials organically. Your goal is to find common patterns across the data set.
  • The goal of thematic content analysis is to find common patterns across the data set.

  • A narrative analysis involves making sense of your interview respondents’ individual stories. Use this type of qualitative data analysis to highlight important aspects of their stories that will best resonate with your readers. And, highlight critical points you have found in other areas of your research.
  • How to analyse qualitative data for an interview I semi-structured interview

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