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Mission
Astreyas mission is to be a world-class IT services organization fanatically focused on employee and customer happiness.
Founding story
Jeffrey Freeland was Founder and President of Planetary Networks, a value-added reseller. It was one of Cisco’s Gold Partners, and spent most of its time serving the company. In 2001 Freeland sold his interest in his firm and launched Astreya Partners, another technology reseller. However, during the next few years he realized that most market opportunity lay in offering technology services.
With that in mind, he attempted a hybrid model halfway through the decade, acting as both a product reseller and a provider of professional services. However, this did not work out, and in 2006 he transitioned Astreya to a strictly service-based model — assisting companies seeking outsourced talent. Specifically, it provided infrastructure services and support through multi-year contracts.
Astreya aimed to stand out from other staffing services through quality. He sought only the “best of the best” engineers, and accomplished this task through an intensive hiring procedure. Job candidates went through a process that included an intense one-on-one interview with questions developed from past company projects, as well as an assessment of cultural fit for the client.
Its process differentiated itself in another way – Astreya conducted candidate vetting itself, rather than providing a slew of prospects for its clients to evaluate, like most other outsourcers. The company was a success, growing an estimated 33% between 2010 and 2011. It now provides a wide range of information technology infrastructure and talent outsourcing services to U.S. enterprises.
Key Activities
Astreya’s business model entails designing, developing, and delivering its services for its customers.
Channels
Astreya’s main channel is its business development team. The company promotes its offerings through its website, social media pages, and participation in forums and conferences.
Customer Segments
Astreya has a mass market business model, with no significant differentiation between customer segments. The company targets its offerings at organizations of all industries and sizes.
Key Partners
Astreya’s key partners are the suppliers that provide it with the equipment it needs to run its operations.
Value Proposition
Astreya offers four primary value propositions: accessibility, performance, risk reduction, and brand/status.
The company creates accessibility by providing a wide variety of options. It offers a broad range of services and solutions, including Contingent IT Workforce Service, Self-Service Peripherals, On-Site IT Service, Mobile Provisioning, Asset Lifecycle Management, Network Optimization, Video Conferencing Management, and Data Center Management.
The company demonstrates strong performance through tangible results. Specific positive outcomes for clients include the following:
The company reduces risk by maintaining high quality standards. It conducts an intensive hiring process to ensure that its workers are qualified. This process includes the following steps:
Once job candidates have been accepted, they are assigned a Success Manager who monitors their performance to ensure that they maintain a high-quality level of service.
The company has established a strong brand due to its success. It has more than 700 employees operating out of 35 countries across three continents. It regularly staffs over 100 sites, remotely supports over 250 client locations, and managers over 500,000 tickets annually. Lastly, it has several prominent clients, including Cisco, PayPal, eBay, Eventbrite, Calico, Dropbox, Shape, and Nvidia.